Marketing for Hospitality and Tourism
THE most widely used Hospitality marketing text–comprehensive and innovative, managerial and practical, state-of-the-art and real-world. Easy-to-read and user-friendly, it provides examples and applications that illustrate the major decisions hospitality marketing managers face in their efforts to balance objectives and resources against needs and opportunities in today's global marketplace. Real-world in focus, it reflects the authors' rich combination of both teaching and international consulting experience in the hospitality and travel industries. An abundance of real-world examples and cases and experiential and internet exercises give students extraordinary insight into marketing situations they will actually encounter on the job.
Product details
- Paperback: 960 pages
- Publisher: Pearson; 4 edition (1 July 2005)
- Language: English
- ISBN-10: 9780132017732
- ISBN-13: 978-0132017732
- ASIN: 0132017733
- Product Dimensions: 20.6 x 3.3 x 25.6 cm
Tác giả:
Philip Kotler
Loại bìa:
Bìa mềm
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