Exploring Strategy: Text & Cases
This title includes coverage of key topic areas in this fast-moving discipline such as internationalisation, mergers, innovation and entrepreneurship, and corporate strategy and diversification. It is written for students of strategic management at all levels.
Editorial Reviews
With over one million copies sold worldwide, Exploring Strategy has long been the essential introduction to strategy for the managers of today and tomorrow. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations – how they grow, how they innovate and how they change.
With two new members added to the renowned author team, this tenth edition of Exploring Strategy has been comprehensively updated to help you:
- Understand clearly the key concepts and tools of strategic management
- Explore hot topics, including internationalisation, corporate governance, innovation and entrepreneurship
- Learn from case studies on world-famous organisations such as Apple, H&M, Ryanair and Manchester United FC
Please note that the product you are purchasing does not include MyStrategy Lab.
MyStrategyLab
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This title can be supported by MyStrategyLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyStrategyLab to accelerate your learning? You need both an access card and a course ID to access MyStrategyLab.
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Ask your lecturer before purchasing a MyLab product as you will need a Course ID from them before you can gain access to the system.
2. Check whether an access card has been included with the book at a reduced cost
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- Paperback: 808 pages
- Publisher: Not Avail; 10th Revised ed. edition (July 1, 2014)
- Language: English
- ISBN-10: 1292002549
- ISBN-13: 978-1292002545
- Product Dimensions: 10.4 x 7.8 x 1.1 inches
- Shipping Weight: 3.3 pounds
